On Dec. 21, Columbia, Mo.-based equipment rental company EquipmentShare acquired the equipment fleet and operations of six Trekker Tractor locations in Florida and introduced its construction equipment sales and service operations as CASE Power & Equipment of Florida.

While the name “Trekker Tractor” will remain with the Trekker Group, a company that sells, rents, and services major brands of construction equipment, the assets and operations at each of the six locations will be rebranded and integrated into EquipmentShare’s technology platform, including the launch of the CASE Power & Equipment of Florida.

CASE Power & Equipment of Florida, the new official CASE Construction Equipment sales and service channel, will operate out of the six Trekker Tractor locations: Miami, West Palm Beach, Orlando, Jacksonville, Tampa, and Fort Myers. CASE Power & Equipment of Florida offers the full line of CASE products and services and operates independently of EquipmentShare’s rental operations in the state.

“The Florida construction market is one of the fastest-growing and most diverse in North America, and the new CASE Power & Equipment of Florida locations operated by EquipmentShare bring a whole new approach and dedication to construction equipment in the region,” says Terry Dolan, vice president, North America, CASE Construction Equipment. “The company brings a fresh, technology-driven approach to equipment sales and service that will highlight the innovative solutions CASE is bringing to market, while also supporting the uptime and productivity of existing CASE customers in Florida.”

The acquisition and name change were effective immediately. CASE Power & Equipment of Florida began representing the new, used, parts and service businesses for CASE at the six locations the day of the announcement.

“The well-established brand and history that CASE brings to the table paired with our innovative approach to solving contractor problems make CASE Power & Equipment of Florida the source for construction equipment,” says Jabbok Schlacks, CEO and co-founder, EquipmentShare. “We also share a commitment to supporting and giving back to the communities we work in—we look forward to working with businesses all throughout the state of Florida to deliver equipment solutions and service that will take the local construction market to the next level.”