On the afternoon of June 5, 2024 Alan Zelunka passed peacefully, surrounded by his family. Zelunka was a devoted husband to his wife Michelle for 56 years. He is survived by his loving wife Michelle and his four children, Cheryl, Elyse, Mark, and Jennifer. His son Mark has been working alongside Alan’s brothers, Sheldon and David, and the senior management team at Gensco, ensuring that Alan’s vision and values will continue to guide the company.
Zelunka’s journey with Gensco Equipment began long ago as he was part of the third generation of a family dedicated to innovation and service in the recycling equipment sector, a company (General Salvage) originally founded by his grandfather in 1919.
Zelunka’s passion for the industry was evident in his work and interactions. He specialized in selling recycling processing equipment and machinery part, and also offered his extensive knowledge and expertise as a consultant to generations of recycled material dealers across the Americas.
“Alan’s legacy is not just in the equipment he sold or the deals he made, but in the relationships, he built and the trust he earned from his customers and colleagues,” said Gensco in a statement on his passing. “Alan’s warm personality and genuine care for his clients made him one of the most liked and respected individuals in our field. His presence at hundreds of international recycling association meetings and expositions over the decades left an indelible mark on the industry and those who were fortunate enough to meet him.”
Services are being held at Steeles Memorial Chapel.
